Truckstop and travel center operators will hear drivers discuss their wants and needs during NATSO Connect 2022, which is scheduled for Feb. 20-24, 2022, at Disney’s Coronado Springs Resort in Orlando, Fla.
They’ll share insights about what matters most to them while they’re on the road during a panel discussion featuring DAS Distributors’ RoadPro professional drivers as part of an interactive workshop during the event.
“Our plan is to bring out and draw forward the things that really matter,” said Gina Bonafede, director of marketing communications for DAS Companies Inc. “We want to go below the surface to figure out what drives this audience and the different elements of the travel center industry that can impact why a driver stops.
“If drivers have a reason, they’re loyal to specific chains or locations. We want to touch on those reasons.”
Amy Toner, vice president of publishing and digital content for NATSO, said operators are always interested in direct feedback from customers. “NATSO members are constantly working to meet the needs of professional drivers, and we’re excited to present a diverse panel of drivers at NATSO Connect,” she said. “It is especially timely given the importance of improving drivers’ lifestyles as the industry works to attract and retain professional drivers.”
DAS regularly solicits input from drivers and has valuable insights that can help truckstop and travel plaza operators with their short- and long-term goals. During the session, drivers are expected to cover the importance of cleanliness, customer service, and lighting, as well as their thoughts on parking reservations and social media.
The information is designed to help NATSO members prioritize their business goals, especially as many businesses across the country grapple with a tight labor market. “If you’re allocating resources, you can start by looking at what is most important to the driver,” said Derek Lehman, director of channel and shopper marketing for DAS Companies.
NATSO Connect 2022 is sponsored by ExxonMobil Synergy Diesel.
Learn more about NATSO Connect at natsoconnect.com, or contact Pamela Hayes at [email protected] for additional information.