Navistar, the legacy OEM producer of International trucks, is returning to its roots. The company announced it will rebrand from Navistar Inc. to International Motors with a refreshed logo and customer solutions focus, effective Oct. 1.
OEM leaders said the rebranding is part of a shift in company strategy to expand beyond truck and powertrain engineering and production. International is shifting its business strategies to focus on transportation solutions and streamlining fleet customer and driver experiences.
“International embodies determination, partnership, and collaboration in meeting every challenge with a solution,” said Tobias Glitterstam, International chief strategy and transformation officer. “Our new name and look complement the strategic changes we are making to offer enhanced customer experiences.”
While the product remains the core of every customer interaction, International’s complete solutions portfolio will also include services such as parts, maintenance, financing, connectivity, and charging.
Read more at FleetOwner, a Bulk Transporter affiliate.
