Mack Trucks recently launched a digital Truck Builder platform that allows customers to customize their truck from the ground up.
The tool represents a comprehensive overhaul of Mack’s previous online truck customization technology, enhancing the user experience, the manufacturer said.
“Our new Truck Builder isn’t just an upgrade—it’s a complete reimagining of how customers interact with our products,” David Galbraith, Mack Trucks vice president of global brand and marketing, said in a news release. “We’ve created an immersive, user-friendly experience that brings the excitement of building a Mack truck to life in new and unprecedented ways.”
The virtual Truck Builder offers an “unparalleled” level of customization, allowing users to personalize every aspect of their truck, and covers the Mack Pinnacle, Granite, Mack Anthem, Mack MD Series, and the Mack LR, including MD Electric and LR Electric models, Mack reported. Customers can explore a full 3D rendering of both the truck exterior and the cab interior, including various trim options. In addition, customers can customize the exterior color with an expanded palette. Users have comprehensive control over component selection across body, powertrain, axles, suspension and chassis, ensuring each truck is tailored to each customer’s specific needs. Multiple viewing angles, including studio view, 360-degree rotation, and detailed hotspots, provide visualization of the customized vehicle.
Truck Builder also goes beyond aesthetics by integrating Mack’s financing options and the Mack Connect fleet performance portal into the customization process. This integration provides customers with a comprehensive view of their potential Mack truck ownership experience. The platform showcases Mack’s financing solutions, including loans, leases, and insurance options, tailored to meet the specific needs of both over-the-road and vocational applications.
The Truck Builder also introduces users to Mack Connect, a unified dashboard that offers real-time performance data, location tracking, analytics, and diagnostic insights. This fleet performance portal enables future Mack truck owners to track performance, optimize routes, and identify points of interest using location data, maximize uptime, and increase efficiency. The platform also highlights Mack’s warranty protection and service contract options.
“By incorporating these essential ownership aspects into Truck Builder, we’re providing customers with a truly comprehensive view of what it means to own a Mack truck,” Galbraith said. “This tool not only allows customers to design their ideal truck but also helps them envision how Mack supports their business long after the initial purchase.”
Once a build is complete, the platform connects customers with local Mack dealers who can refine the specifications and bring the custom truck to life. The builder saves configurations, allowing users to revisit and modify their designs at their convenience. This feature enhances the user experience by providing flexibility and encouraging exploration of different options.
“Truck Builder is more than a configuration tool—it’s a gateway to the Mack experience,” Galbraith said. “It embodies our commitment to innovation and customer service, allowing potential buyers to explore and spec their ideal truck when convenient for them.”