Peterson Manufacturing Company, a provider of truck lighting and vehicle safety solutions, this year is celebrating its 80th anniversary.
Peterson, founded in 1945 in Grandview, Missouri, now boasts 670,000 sq. ft. of vertically integrated production space, and it has grown into a trusted name in the transportation industry, delivering high-quality, customizable lighting and harness solutions for commercial trucks, trailers, and specialty vehicles.
Eight decades of discovery
For over 80 years, Peterson has developed innovative technologies and products designed to enhance the safety, durability, and performance of commercial vehicle safety lighting. Peterson is widely recognized as a pioneer in LED technology, creating customizable vehicle lighting systems and solutions that surpass industry standards.
“We are incredibly proud to celebrate 80 years of success, growth, and dedication to quality,” Al Anderson, Peterson VP of sales and marketing, said in a news release. “This milestone is a testament to the hard work, dedication, and vision of the entire Peterson team, as well as the trust and loyalty of our customers. We’ve evolved with the industry over the years, but our commitment to delivering exceptional products and customer service has remained the cornerstone of our success.”
Looking to the future
As Peterson celebrates the milestone, the company remains focused on the future. This includes the development of a refreshed brand identity that represents a step forward in the company’s evolution. This comprehensive transformation involves updating the visual identity and enhancing the mission, vision, and values, all aimed at repositioning and strengthening Peterson’s presence in the market, Peterson reported.
Peterson also plans to unveil new products at TMC 2025 in Nashville.
“This brand refresh enables Peterson to be in full alignment with our mission, values, and vision and signals to our customers that we are evolving alongside them and prepared for the future,” said Missy Pinksaw, director of marketing. “The new brand identity will be featured on an updated Peterson website set to launch in early 2025, accompanied by comprehensive digital marketing and advertising campaigns aimed at strengthening and supporting our customer partnerships as we advance into the future.”