High Bar Brands (HBB) recently acquired BettsHD, a division of the 156-year-old Betts Company based in Fresno, California.
The BettsHD product lines, including metal fenders and mud flap hangers, will retain their brand name as part of the HBB portfolio, the company reported.
"We’re excited to welcome a well-known brand like BettsHD to the High Bar Brands family,” Christopher Thorpe, HBB president and CEO, said in a news release. “The history, reputation, and products make this a perfect addition to our lineup of iconic brands.”
Bill Betts, president and COO of Betts Company, will remain invested with the BettsHD brand under High Bar Brands, while Betts Company, under Bill’s leadership, will continue to independently operate its other divisions, Betts Spring Manufacturing and Betts Truck Parts and Service, the companies added.
“High Bar Brands has a strong history of successfully integrating family-owned businesses into their robust sales and marketing framework,” Bill said. “Betts Company has a six-generation legacy, and we’re confident that HBB will continue to grow and improve the BettsHD segment while caring for our employees and customers as we have for over a century and a half.
"This transaction allows Betts Company to concentrate on expanding our distribution and spring divisions, leaving BettsHD in capable hands with High Bar Brands.”
Thorpe called the acquisition a “significant” pickup for HBB, helping expand its portfolio of commercial vehicle solutions. HBB plans to collaborate with key BettsHD employees to integrate the brand into the HBB family over the coming months, with the goal of streamlining the customer experience.
“BettsHD brings a dynamic product range, and we’re thrilled to enhance our spray suppression offerings by including mud flap hangers and metal fenders,” said Derek Quys, HBB senior vice president of sales and business development.
“This acquisition enables us to better serve customers who prefer to purchase products by category.”