The TXTA Foundation recently commitment to supporting the American Trucking Associations’ newly launched “Nothing Without Trucking” campaign with a $50,000 donation spread over the next five years.
The campaign aims to educate policymakers and the public about the indispensable role of trucking in Americans’ lives, TXTA said.
The pledge builds upon the association’s previous support for industry image campaigns. The TXTA Foundation previously committed $100,000 over 10 years to the “Trucking Moves America Forward” initiative that started in 2014.
“The Nothing Without Trucking initiative resonates deeply with our mission to highlight the essential nature of our industry,” John Craddock, TXTA Foundation chair, said in a news release. “By supporting this campaign, we’re not just investing in an image makeover, we’re investing in the future of trucking and its vital role in Texas and across America.”
The campaign will showcase the trucking industry’s commitment to safety, innovation, efficiency, and environmental responsibility. It will spotlight the millions of individuals who keep America’s economy moving, from drivers to dispatchers, safety directors, and fleet managers.
“Our industry has an essential story to tell—a story that is integral to the lives of everyone in this country and the conversations taking place around the kitchen table,” said Chris Spear, ATA president and CEO. “Thanks to the generous support of organizations like the Texas Trucking Association Foundation, our Nothing Without Trucking campaign is taking this story on the road in 2025 to depict the vast ecosystem at work delivering our nation’s goods, and to show why the men and women of trucking are indispensable to the prosperity of America.”