Randon, the largest semi-trailer manufacturer in Latin America, recently launched a 75th-anniversary commemorative series that celebrates the brand’s trajectory and development of high-performance products.
The trailers feature all Randon’s technology, sport a special “New R 75” color, and boast a distinctive finish and gold details, Randon reported. Moreover, they come with a certificate and personalized plaque with the client’s name or logo. The transporter that purchases a product from the limited series also will have Randon Smart technology available on board and exclusive spare-parts plans in the first year.
“In these 75 years, as we stated in the motto of the promotional campaign, we have pushed history forward,” Randon COO Sandro Trentin said in a news release. “We want, with exclusive actions like this special series, to value the long-standing relationship with our clients. To celebrate this achievement, we present several new features that elevate our history and embrace the new moment we have reached.”
In addition to the commemorative line, Randon launched an internet campaign that conveys the brand’s legacy, narrating the past, present, and future through research carried out at the Randon Memorial. Among the attractions of the production are the artificial intelligence resources to reconstruct historical moments that show the development of the business over more than seven decades of operation.