Volvo Trucks North America recently held the grand opening of its new Volvo Trucks Customer Center at its New River Valley (NRV) facility. Built to showcase Volvo products, innovations, and the brand in a dynamic way to engage visitors, the Customer Center was part of a $38.1 million investment in the Dublin VA facility where all Volvo truck models for North America are assembled. 

“We are very pleased to open the Volvo Trucks Customer Center, which we believe will serve as a destination for all of our North American customers and other visitors,” said Göran Nyberg, president of Volvo Trucks North America. “Now, our trucks, engines and transmissions are all spotlighted in one location, in a one-of-a-kind facility designed to offer a unique brand experience that only Volvo can offer.”

Officials broke ground on the 36,000 square-foot custom-designed facility in September 2015. The facility includes a product showroom, two exhibit rooms, two pilot review rooms and a theater-in-the-round at the center of the building seating 290. The theater-in-the-round revolves and has an 82-foot turntable.

An observation area allows customers to view the trucks traveling around the 1.1-mile customer experience track, where banked corners enable highway speeds and numerous surfaces and grades permit drivers to experience difficult road conditions in a designated off-highway area.

The building is shaped like the Volvo Trucks iron mark and was developed with unique Volvo detailing in mind, following a Scandinavian timeless design. The purpose of the facility is to provide customers, dealers, and visitors a uniquely Volvo experience.

In addition to the customer center, the $38.1 million investment funded several plant upgrades to further improve the safety, quality and efficiency of NRV’s manufacturing processes.