In preparation for the highly anticipated debut of its next-generation highway model, Mack Trucks recently launched a campaign featuring sneak-peek photos, behind-the-scenes videos, and other exclusive material.

Visitors to www.macktrucks.com/newmack can sign up to receive notifications as new content is posted, as well as claim an invitation to watch the launch of the new product via a live video stream on September 13.

“We have a long and storied history of building trucks that our customers can depend on, and I can tell you that this new model proudly carries on that tradition,” said John Walsh, Mack Trucks vice president of global brand management and marketing. “We’ve only just started to flow information about the new offer into the market, but the response has already been tremendous, and we look forward to continuing to unveil more in the weeks leading up to the launch on Sept. 13.”

In addition to the new highway model, an all-new interior will be coming to Mack’s construction-focused Granite models. A separate landing page has been created at www.macktrucks.com/mackcomfort with related content.

Additional videos and other content will be posted weekly from now until the launch event on September 13. To automatically receive updates, please visit www.macktrucks.com/newmack or www.macktrucks.com/mackcomfort, and sign in with your email address, Facebook or LinkedIn account. Fans can also follow Mack Trucks on Twitter, Facebook or LinkedIn to see more.