Bridgestone Americas Tire Operations (BATO) has unveiled its newly rebranded GCR Tires & Service division. The rebranding effort signifies BATO’s pledge to be the leading provider of commercial tires and service in North America. GCR is committed to minimizing downtime and keeping businesses moving by delivering quality 24/7 service by trained professionals coast-to-coast.
With one of the largest network of commercial stores across the nation, GCR’s reach extends nationwide. Under the new brand, GCR is standardizing the service experience across all of its US locations, offering the same hours of operation, technicians that are all Tire Industry Association-trained, a nationally connected sales force, and one website for all locations. The service offering includes tire maintenance and repairs, on-site service, 24-hour emergency response, and Bandag retreading.
The letters of GCR reflect the last names of the original company founders Balie Griffith, Harold Crawford and Perry Rose. The first GCR operations opened in 1945 in Odessa TX.
For more information, go to www.gcrtires.com.