Alcoa Wheels announces the launch of of its newest social media campaign and contest. The four-week event, branded #5lbPledge, will highlight the importance and benefits of healthy living through shared content and tips on achieving a fit lifestyle. It will take place on Twitter at @AlcoaWheels.
The campaign and contest ends September 25. #5lbPledge is a connection to Alcoa’s lightest and strongest heavy-duty truck wheel, the Ultra ONE wheel with MagnaForce alloy. This 40-pound wheel, launched in March 2014, weighs five pounds less than its highest-volume wheel, enabling fleets to lower truck weight—saving nearly another 100 pounds per 18-wheeler versus the previous lightest option.
Alcoa Wheels urges social media followers and contestants to follow the company on Twitter (@AlcoaWheels); snap eligible photos and/or video of their healthy lifestyle tips and success stories. Participants should tag the images with the hashtag #5lbPledge. Posting must comply with the terms of service and use of Twitter. Completing these steps will result in automatic entrance into the official contest. The contest will be carried out solely through Twitter.
The photo sharing campaign and contest will accept all eligible and appropriate health and fitness-focused photo submissions. However, the company will also dedicate certain weeks within the campaign time period as theme weeks, and ask followers to showcase specific photos in order to ensure the campaign remains fresh and exciting.
Prizes will be awarded every Friday corresponding to that’s week’s theme. When the campaign and contest officially closes September 25, Alcoa Wheels will evaluate all photos and videos and announce a Grand Prize winner, who will receive a pair of Alcoa Ultra ONE wheels with MagnaForce alloy. Winners will be contacted using the Direct Message feature on Twitter.
For more information, go to www.alcoa.com/alcoawheels/north_america/en/info_page/home.asp.