Fleets looking at technology-based cell phone compliance
Feb 17, 2012 1:49 PM
The number of commercial fleet operators that have adopted written policies pertaining to employee use of cell phones while driving on-the-job has increased 31% in the past nine months--from 62% in May 2011 to 81% in February 2012--according to a new survey of 570 fleet managers conducted by ZoomSafer.
Furthermore, the survey finds that the number of companies claiming to enforce their established cell phone use policies increased 70% in the past nine months, from 53% in May 2011 to 90% in February 2012. This increase clearly suggests that commercial fleet operators are reacting to the Federal Motor Carrier Safety Administration’s (FMCSA’s) new rule prohibiting an estimated 4,000,000 interstate truck and bus drivers from using hand-held mobile phones while driving, according to ZoomSafer officials.
“This survey shows that while the majority of commercial fleets are taking steps in the right direction to adopt policies prohibiting employee use of cell phones while driving, huge concerns still exist over how to effectively enforce compliance,” says Matt Howard, ZoomSafer chief executive officer. “Judging from the results of this survey, it seems that everyone knows that telling drivers to put down their phones is simply not enough. Therefore, risk-conscious companies are seeking technology solutions to actively promote safe and legal use of cell phones while driving.”
Although efforts to enforce compliance with cell phone use policies have increased significantly among commercial fleets, the survey found that such efforts have until now been exclusively reactive. The most common enforcement methods include “Random Safety Audits” (71.9%), “Post-Crash Discipline” (51.8%), and “Peer Reporting” (49.6%). Furthermore, less than one-third (33.1%) of respondents were “very confident” that their companies’ current enforcement methods are sufficient to ensure compliance with FMCSA cell phone regulations.
Another important finding in this analysis: while most fleet managers lack confidence in current enforcement methods, 27% plan to investigate cell phone use analytics and 21% plan to explore smartphone software solutions within the next 12 months to automate employee compliance with FMCSA cell phone rules.
Results were collected online from 570 corporate managers via emails, newsletters, and websites. The results have a margin of error of +/- 5% with a 90% confidence. To download the full survey analysis please visit: http://zoomsafer.com/fmcsa-cell-phone-survey-analysis.
© 2013 Penton Media Inc.
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