www.sirius.comwww.penske.comSirius to supply satellite radios for Penske
May 1, 2004 12:00 PM, [Compiled by Mary Davis mdavis@primediabusiness.com]
Sirius Satellite Radio and Penske Truck Leasing have announced a multi-year agreement to offer Sirius satellite radios in specific lease, commercial, and consumer rental vehicles.
Penske Truck Leasing, the largest truck leasing and rental company in the United States, will offer factory-installed Sirius radios on new Class 5, 6, 7, and 8 trucks that it purchases for its business, where available. All Sirius radios will be pre-activated with a sampling of programming for a complimentary trial period.
The agreement also calls for Sirius and Penske Truck Leasing to participate in extensive joint marketing activities, including direct sales efforts to Penske Truck Leasing customers, as well as prominent signage and promotions at Penske Truck Leasing locations.
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