A Worldwide contact
Jul 1, 2003 12:00 PM, Compiled by Mary Davis firstname.lastname@example.org
TRUCKING industry companies with international business use the Internet to make instant contact in ways that before the technical advancement were impossible. Civacon, Riverside, Missouri, talks about its global connections and has added information on its Web site for its customers around the world.
On a domestic front, Peterbilt, Denton, Texas, has chosen the Internet to provide a way for its customers to give feedback regarding their opinions of their equipment.
Civacon has added its new 2003 Cargo Tank Parts Breakdown Sheets, 2003 Price Lists, its Cargo Tank Catalog, and other technical information — more than 100 pages of downloadable files — as part of its online offering. The information is available via a new “technical information” link.
“We're a global organization, and our customers need access to answers quickly, and not necessarily during regular business hours,” says Brent Hanson, product manager, transportation. “When coupled with our 800-5CIVACON electronics technical telephone hotline, our online offering allows us to better serve customers from virtually anywhere in the world, anytime of the day, or night.”
New tech info will be posted, allowing users to save information locally and to duplicate it as needed. To obtain access, users will be required to register for a password during their first visit. Once registered, they will be notified whenever new information is posted so they can keep current with technical updates and product advancements.
CUSTOMERS of Peterbilt, Denton, Texas, can now go online to provide feedback about their vehicle purchasing and ownership experiences through new web-based customer satisfaction surveys.
Peterbilt contacts customers 30 days and 18 months after their truck purchase to collect comments and opinions on everything from interaction with the dealer salesperson to overall vehicle attributes, such as styling, ride quality and serviceability.
Customers are contacted by letter and phone with instructions for taking the survey, and those who do not want to use the web-based option can complete the survey over the telephone with an independent, third-party service. Previously, the surveys were administered through the mail.
“Customer feedback is critical to every aspect of our organization, and Peterbilt goes to great lengths to create channels for helping customers provide their comments, opinions and suggestions,” says Nick Panza, Peterbilt general manager.“Creating web-based versions of the customer satisfaction surveys give customers another convenient outlet for sharing their feedback with us.
“Additionally, the immediacy of the Internet allows us to respond to customer concerns quickly, helping enhance their ownership experience.”
The surveys are available to Peterbilt customers only, and a valid chassis number is required. Customers who complete the survey are sent the Peterbilt TruckCare Parts and Services Coupon Book with more than $3,000 in parts and service discount vouchers for use at any Peterbilt dealership.
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