Digital Advertising Opportunities

Nov 15, 2012 12:52 PM

Explore the digital advertising options available on our website and in our e-newsletter, as well as other ways to reach your customers via electronic media.

Contact us today for more details:
mewing@bulktransporter.com • 800-880-0368 • 713-523-8124 • Fax: 713-523-8384

Web site Advertising

Standard Digital Ad Units

These ad units are ROS (run-of-site) including the home page and are reserved on a per month basis.

Leaderboard: 728 x 90
Exclusive single position available.

Spotlight (Medium Rectangle): 300 x 250
3 positions available.

Button (Rectangle): 180 x 50
3 positions available.

Rich Media & Special Ad Units

Floating Interstitial
This format is designed to deliver an advertisement to the user no matter what point of entry they take to arrive at our site and is capped at a frequency of one per 24 hours. The user will see this advertisement "hover" over the site's content for a specified duration, with the option to close it at any time. This unit must be provided as a third party ad tag and meet the specifications (see Digital Advertising Specs).

Roadblock (Site Intro) Interstitial
This format is designed to display to the user at their first visit to the website and displays for a specified length of time. It is typically capped at a frequency of one per 24 hours. The site's content is covered completely by a white box and the advertisement is displayed with the message "Sponsored Introduction" and a countdown (generally 10 to 15 seconds). A "continue" link is included to ensure optimal user experience.

Corner Peel
This format is designed to display in the upper right corner of the website. The user can mouse over or click on the "peeled corner" to reveal the larger advertisement. This unit must be provided as a third party ad tag and meet the specifications (see Digital Advertising Specs).

Expandable Unit
This format is available in all in-page units. The advertisement expands either in width or height (not both) the user mouses over or clicks on the ad. This unit must be provided as a third party ad tag and meet the specifications (see Digital Advertising Specs).

Site Skin
The skin allows an advertiser to brand both sides of a home page for a one week period. It is served in conjunction with the standard 728x90 to create the appearance that site is "owned" by the advertiser.

In-banner Video
Consult your rep to confirm which units are available. These rich media advertisements allow for user-interaction to play within traditional ad placements. This unit must be provided as a third party ad tag and meet the specifications (see Digital Advertising Specs)..

Additional Advertising and Branding Options on BulkTransporter.com

Online Classifieds: Classifieds are an inexpensive way to post job openings or sell used equipment, or advertise special services. If you need to get the word out fast, consider this option.

Service Directory Enhancement Packages: Make it easy for fleets to find you! Add website and e-mail links to your listings in our online directories (Cargo Tank Cleaning, Tank Repair, Bulk Cargo Transload, and Tank Container Depot). Packages are $300 on up to 5 listings (contact your sales rep for special pricing packages if you have more than 5 locations). The links are 'live' for an entire year (from the annual update for each directory.)

Online Buyer's Guide Packages: The internet has changed the purchasing decision process. Capture the attention of prospective buyers right when they are looking for a new product or service. Add a Gold or Platinum Membership to your online Tank Fleet Buyer's Guide listing. Packages start at $540 per year.

'Ask The Experts' Sponsorships: In this age of "social media" becoming a resident expert is the best way to set yourself apart from your competitors. This interactive tool enables you to have that highly sought-after, personal connection with our online audience. By responding directly to user-submitted questions, your company rep becomes a recognized "go-to" person for answers in your field. 'Qs & As' are archived and indexed for easy access by future site visitors. Sponsorship includes exclusive rights to answer questions in the category you request for a minimum of 3 months.

Quick links to PDFs
Digital Rates & SpecsPrint Rate Card
Print Advertising SpecsEditorial calendar
E-Newsletter Advertising

Bulk Logistics Trends

BT NewsletterThese ads are reserved on a per month basis. Delivery is each Wednesday to opt-in only subscribers.

Banner:
468 x 60
Multiple positions available. Includes additional 50 words of text & E-mail/URL link.

Tower (Wide Skyscraper):
160 x 600; 1 position available.

(See Digital Advertising Specs) for file sizes, etc.)

Integrated Solutions

We leverage our deep industry knowledge and customer relationships to offer advanced lead gen options, including:

E-Blasts & E-Postcards—A well-crafted e-mail is an effective way to reach your target audience. This advertising option is great for detailing new products or services. E-postcards are perfect ways to announce special discounts on pricing, changes of address or phone numbers, or for promoting a new or redesigned Website.

Webinars—Connect with prospective customers in real-time!
• Receive contact info for all registrants
• Live Web cast. Archive available for 3 months.
• Branding on all promotions including 2 banners and proactive reminder campaigns.
• 3 Custom exit survey questions
• Optional polling questions during the event
• Sponsor has participant on speaker panel

List Rental—We send your promotional material to our list of targeted "opt-in" subscribers.

For more information, contact Martine Ewing at mewing@bulktransporter.com

Penton Marketing Services

Through our parent company, Penton Media, we provide the technical expertise to offer a full range of additional services. We work closely with clients to analzye their business needs and develop strategic marketing solutions, including:
• Lead Generation
• Lead Nurturing & Scoring
• Website Development
• Search Engine Optimization
• Paid Search Engine Marketing
• Research
• Mobile Apps
• Video
For more information, contact Martine Ewing at mewing@bulktransporter.com


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