Michelin tells its energy-saving story via green' meters in selected cities
Dec 1, 2007 12:00 PM
Michelin is projecting meters in four major cities: Berlin, New York City, Paris, and Shanghai. These meters will show the fuel savings and reductions in CO2 (carbon dioxide) emissions since 1992, when this technology was first introduced, thanks to Michelin green energy-saving tires.
These tires include a variety of light truck and commercial truck tires optimized for fuel economy by reducing their rolling resistance and weight without compromising other key performance factors such as traction, grip and tread wear. Reducing rolling resistance also reduces CO2 emissions.
Featuring the Michelin Man, the meters will be projected at 7 pm local time on the facade of the Park Inn Hotel in Berlin; on the NASDAQ and Reuters boards in Times Square, New York City; in the Port de Suffren at the foot of the Eiffel Tower in Paris; and on the City Group Mansion tower, across from the Bund, in Shanghai.
Full details of the Michelin Green Meter are available at www.michelin-green-meter.com.
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