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Oct 23, 2007 3:33 PM

Mack Trucks Inc has announced that the company for the eighth consecutive time will serve as a primary sponsor of the American Trucking Associations’ Share the Road Program next year.

Kevin Flaherty, Mack senior vice-president of sales, made the announcement after receiving an award recognizing the company’s 2007 sponsorship of the highway safety initiative at the ATA’s Management Conference and Exhibition in Orlando.

The Share the Road program uses as spokespeople a group of professional truck drivers with exemplary safety records. These drivers conduct safety demonstrations for local media, students, community leaders, and highway users in cities around the United States as a way to deliver the program’s life-saving messages about potential blind spots, safe following distances, and truck stopping distances. and the like.

In addition to funding, Mack will provide the program with its current highway flagship model, a Mack Pinnacle. The truck is equipped with a variety of the latest safety technologies and spec’d to meet the EPA’s fuel-saving SmartWay standards.