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Aug 25, 2010 11:01 AM

The National Association of Chemical Distributors (NACD) is launching new brand identities for both the NACD and for the association’s bellwether safety and best practices initiative, Responsible Distribution. The branding revamps are accompanied by a revised NACD website, new collateral and publication materials, and a fresh new look for the association’s magazine, Chemical Distributor.

Established in 1971, NACD is an international association of chemical distributor companies that purchase and take title of chemical products from manufacturers. Member companies process, formulate, blend, repackage, warehouse, transport, and market these chemical products for an industrial customer base of approximately 750,000.

After review of prospective branding and design agencies, Chicago-based agency Biersma Creative was awarded the project on the basis of its track record in branding and identity development, and its familiarity with the chemical distribution industry. This new branding debuted exclusively to the NACD’s membership at the association’s OPSEM conference August 18-20 in Austin TX.

The new logo is emblematic of the mission and vision of NACD, which is summed up in the new association tagline that accompanies the new logo: “Advancing Stewardship, Creating Connections.” Using the visual grammar of linking “molecules,” the logo symbolizes the strength, modernity, and constructive connections among members that the NACD has come to stand for over the years.

A new tag line for Responsible Distribution was devised as well: “The Smart Way Forward.”