Volvo Trucks hits record North American market share in 2011
Jan 18, 2012 2:08 PM
Volvo Trucks in 2011 recorded the North American heavy-duty truck industry’s largest market share gain of the year, according to retail sales data compiled by Wards Communications, part of the Penton Media group that includes Bulk Transporter. Volvo also hit a company record market share of 12.1% of the combined US and Canadian retail market, and reached record penetration levels for its proprietary engines and innovative I-Shift automated manual transmission.
Volvo Trucks’ record year was fueled by a particularly strong performance in the United States, where the company’s retail market share jumped nearly three points and retails increased 109% over 2010. For the combined US and Canadian market, the company boosted its total retail volume to 23,820 vehicles versus 12,100 in 2010.
“Coming after our two-point market share gain in 2010, this record 2011 performance demonstrates the market’s continued recognition of the excellent fuel efficiency and industry-leading driver comfort and safety features that Volvo Trucks is delivering today,” said Ron Huibers, president of North American truck sales and marketing. “The performance of our broad dealer network helped achieve an improved customer mix, and our fuel efficiency leadership means we’re well positioned as fleets intensify their focus on lowering fuel costs.”
Huibers credited the excellent performance of Volvo Trucks’ proprietary engines and the company’s innovative I-Shift automated manual transmission for driving sales. The percentage of Volvo trucks sold with the company’s proprietary engines hit a record of nearly 80% in 2011, and I-Shift penetration also hit a record level of more than 40%.
© 2013 Penton Media Inc.