Cummins launches new branding strategy
Jul 1, 2006 12:00 PM
Cummins Inc has announced a global branding strategy designed to unite all businesses and products under the company's brand name. It uses the colors red and black to give the traditional logo a bolder look and feel and provide a stronger, more recognizable Cummins brand identity globally and across all business units.
Effective immediately, new Cummins business descriptors will be standardized under this branding strategy:
- Cummins Emission Solutions
- Cummins Filtration (formerly Fleetguard)
- Cummins Fuel Systems
- Cummins Generator Technologies (formerly Newage)
- Cummins Power Generation
- Cummins Turbo Technologies (formerly Holset)
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