Roadranger marketing agreement renewed for five years
May 1, 2008 12:00 PM
Ten Years after Eaton Corporation and Dana Holding Corporation created the original Roadranger marketing organization, the two companies have agreed to renew the initiative for an additional five years.
The Roadranger agreement gives truck buyers the option to select Eaton and Dana products as a complete system for single-source specification, service, and support with Roadranger's customer promise of “More Time On The Road.”
“At the time, we announced the unprecedented alliance of former industry rivals, accompanied by an exchange of businesses designed to make each company stronger and more valuable to its customers,” said David Renz, Eaton vice president of sales and marketing. “I'm happy to report that a decade later, the reasons we agreed to work together in the first place are still valid today.”
“The Roadranger approach has been a success,” Dana senior vice president of global sales, marketing, and planning Frank Sheehan added. “We will continue to work together to provide increasing levels of customer value and satisfaction by ‘virtually integrating’ our drivetrain systems and other products into a solution that is clearly more than the sum of its parts.”
In addition to its primary component offerings of Fuller transmissions and clutches, Spicer axles and driveshafts, and Bendix brakes, the two companies also provide Eaton's hybrid power systems, Dana Tire Pressure Management Systems, Eaton's Fleet Resource Manager, VORAD Collision Warning Systems, and Roadranger synthetic drivetrain lubricants.
Overall, more than 200 different components are available through the Roadranger organization, supported by its network of more than 180 sales and service specialists.
Eaton and Dana have also updated the design of their Roadranger.com website, making it more effective and efficient. The changes include improved, reader-friendly screens, and a new, lighter look to enhance readability.
The site's search functionality has also been upgraded to provide enhanced results.
The literature center has been streamlined with easy-to-use drop-down menus, and service bulletins on key components have been added.
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