Chevron transitions C&I lubricant brands
Sep 1, 2008 12:00 PM
Chevron Products Company announced that effective July 14, 2008, Chevron and Texaco Commercial and Industrial (C&I) lubricants will be marketed under the Chevron brand in the United States and Canada. This will help leverage the strengths and market equity of the Chevron and Texaco sub-brands by offering the strongest products from both lubricant lines under the Chevron name. The outcome will be a single lubricant portfolio combining the best technologies from Texaco and Chevron C&I lines.
This transition applies only to Chevron's C&I product lines. The company remains committed to its consumer product lines, including Texaco Havoline and Texaco Xpress Lube, throughout the United States and Canada. Texaco-branded C&I products in Latin America, Europe and Asia will not be affected. Chevron's Delo product family will remain the company's commercial-grade diesel lubricant line.
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