Arrow's Back on the Road aims to benefit a trucker
Apr 1, 2010 12:00 PM
Arrow Truck Sales has announced the launch of Arrow's Back On The Road 2010 campaign, presented by Volvo Trucks North America. Now in its third year, Back On The Road is an initiative designed to benefit a deserving trucker in need of a truck and a job. The 2010 campaign will also consider nominations from truckers who, consistently and unselfishly, help others in need or otherwise support the trucking industry.
Country music star, Aaron Tippin plans to return as celebrity spokesman for the 2010 campaign. A former truck driver himself, Tippin will again play an active role throughout Back On The Road, including participation on the winner selection committee. Tippin's latest album, In Overdrive, is dedicated to classic trucker songs.
Arrow is soliciting stories from truckers across the nation who may have lost their truck — and their livelihood — through unfortunate circumstances beyond their control. Arrow is also accepting nominations based on stories of truckers who put others before themselves. The trucker whose story is selected will receive a 2007 Volvo VNL670, courtesy of Volvo Trucks North America, a one-year work agreement with Heartland Express, and other products and services.
People nationwide are asked to nominate friends, family members, associates, and themselves. Applications include a compelling 250-word story (not to exceed 750 words) explaining why this person deserves to win. Stories about family loss, loss from natural disaster, or a recent return from military service could all be considered valid story submissions, as well as stories of truckers helping others in need.
Nominations will be taken until December 6, 2009 at www.backontheroad2010.com. Arrow will announce the winner in March 2010 and present the truck and other prizes during the Mid-America Trucking Show (MATS) in Louisville KY.
For more information, visit www.backontheroad2010.com.
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