Mack Trucks combines new integrated product, integrated service and support package for total business solution
May 1, 2012 12:00 PM
IN LINE with its commitment to maximizing customer value, Mack Trucks Inc introduced at the Mid-America Trucking Show two new offerings that build upon the company's longstanding leadership in integrated products: the Mack Super Econodyne powertrain and Mack Pedigree Uptime Protection service and support package.
Integrated powertrains have been at the heart of Mack since its inception in 1900. Today, every truck with a Mack Pedigree Powertrain — proprietary engine, transmission and axles — features a gold Bulldog on the hood. The new Mack Super Econodyne capitalizes upon the company's legendary Pedigree Powertrain expertise to provide customers with a 3.5% improvement in fuel economy.
The new Mack Pedigree Uptime Protection is an integrated package of aftermarket solutions ensuring customer satisfaction throughout the service, parts purchasing and asset protection experience.
“Mack recognized more than 112 years ago that components designed to work together provide superior performance,” said John Walsh, Mack vice-president, marketing. “The new Super Econodyne powertrain package we rolled out at MATS is a perfect example of what we can accomplish with a Mack Pedigree Powertrain. With Pedigree Uptime Protection, we're extending the concept of integration beyond the product — integrating the entire truck ownership experience to deliver a total business solution that keeps our customers out in front of their competition.”
The Super Econodyne powertrain system is designed with all-Mack proprietary components for a complete Mack Pedigree Powertrain. The Mack MP8-445SE engine, Mack mDRIVE automated manual transmission, MACK C125 proprietary drive axles, and Mack's custom software all combine to offer a system designed for industry-leading fuel efficiency without compromising power or performance.
Ideal for liquid and dry bulk haul, dry van, refrigerated, and flatbed operations, Super Econodyne is available on all models of the Pinnacle, a Class 8 commercial vehicle already known as a fuel-efficiency leader among on-highway trucks, according to Walsh. With the addition of Super Econodyne, rated up to 88,000 pounds gross combination weight, the aerodynamic Pinnacle offers even greater operating benefits while maintaining driver satisfaction.
Contributing to the fuel-efficiency improvement is the Super Econodyne's “down speed” feature. Super Econodyne is engineered to “down speed” more than 200 rpm at a highway speed of 65 mph, cruising at 1,160 rpm versus 1,380 rpm. This reduces fuel consumption by up to 2% compared with previous engine models, with a corresponding reduction in CO
“Super Econodyne builds upon our roots,” said David McKenna, Mack director of powertrain sales. “Mack pioneered the low-speed Econodyne engines in the 1960s. Historically, we've insisted on gearing fast, running slow. Now, we've designed a completely integrated system to run efficiently at 450 rpm above idle speed when before it was 700 to 800 rpm above idle speed.”
The Mack MP8-445SE offers 445 hp and up to 1,760 lb-ft of torque. The C125 axles have a 2.66:1 ratio. All powertrain components communicate with each other via Mack software.
“It's the ultimate in complete powertrain integration,” McKenna said. “The engine seamlessly communicates with the transmission, which seamlessly communicates with the vehicle, resulting in instantaneous decisions. Add the Mack C125 drive axle, and we're talking about fuel-efficiency benefits never before realized in a powertrain system.”
Key to the fuel efficiency delivered with the Super Econodyne powertrain package is the Mack mDRIVE transmission. The 12-speed automated manual has no clutch pedal, and the gearshift is operated by an intelligent shift pad module and managed by sophisticated electronics. mDRIVE continuously monitors changes in grade (both up and down), vehicle speed, throttle position, acceleration, torque demand and combined vehicle weight. The mDRIVE transmission features Mack's industry-leading, two-speed reverse functionality that better controls road speed and engine speed.
Mack also announced the Pedigree Uptime Protection program, an integrated package of aftermarket solutions with three components: Bulldog Service Management, Bulldog Parts Purchasing and Bulldog Asset Protection.
Bulldog Service Management is powered by MVASIST and includes Mack OneCall. MVASIST allows customers to improve communications, manage costs, reduce downtime and increase operating efficiency. Through an online portal, customers are able to communicate with the dealer, initiate repairs, access a complete service history, approve and monitor repair status and manage repair expenses. Recently, the company announced that MVASIST comes free-of-charge on any new Mack truck delivered after January 1, 2012. Mack OneCall is a full-service support center that manages breakdown assistance, towing services, technical support and real-time online case tracking.
Bulldog Parts Purchasing enables 24/7 parts purchasing online and offers online access to purchase and invoice history. Bulldog Asset Protection includes purchased coverage and provides preventive maintenance programs performed at any Mack dealer in the United States, as well as inspections based on CSA guidelines.
“We listened to what our customers said they needed from an aftermarket perspective, and we developed an integrated all-encompassing solution tailored to their needs,” said Dave Albert, Mack director of aftermarket solutions. “Customers said they wanted a solution that would improve communication with dealers and service technicians. They said they wanted to get back on the road faster and to have the ability to order parts around-the-clock. Pedigree Uptime Protection offers all of those benefits and more.”
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