Fluent Logistics LLC rebrands US operations as FGN Global Logistics Inc
Oct 2, 2012 3:27 PM
Fluent Logistics LLC, the US arm of FGN Global Logistics, an international flexitank transport firm, announced a re-branding of its US operations as FGN Global Logistics Inc. In an effort to align its brand worldwide, the Charleston SC-based company will now go by the name that had previously been used by its operations outside the United States.
Rob Parrish, president of FGN Global Logistics, explaines the re-branding: “During our three years in business, we have built a strong international presence under the FGN mark. Given the integrated nature of global business, it only makes sense to align all of our holdings under one brand. We remain the only US owned and operated integrated flexitank service company.”
As part of the new brand strategy, the company will begin an intensive marketing effort under Kevin Brady, the company’s marketing manager. “Since our founding in 2009, we have focused primarily on developing operational capacity,” Brady says. “Now with a single brand worldwide, we will begin allocating resources to a new and aggressive global marketing effort. We expect our program will bring a greater awareness of our company to the bulk liquid transport market.”
FGN Global Logistics will continue to focus on providing its integrated flexitank and bulk liquid shipping process to major multi-national corporations in the specialty chemical, agricultural, oils and lubricants, and oleochemical sectors.
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