Mack Trucks Inc has launched an iPad and iPhone app for its popular Bulldog Magazine. Published since February 1920, Bulldog Magazine is among the oldest corporate publications in the United States.
Available through the Apple iTunes Store, the app can be downloaded free of charge by all iPad and iPhone users. The app provides access to both current and past issues of Bulldog Magazine, a 45,000-circulation quarterly publication published by Mack and enjoyed by customers, employees, retirees, dealers, collectors and fans.
“Our audience is becoming more and more mobile, and the app gives them the opportunity to read and access Bulldog Magazine on the go,” says John Walsh, Mack vice-president, marketing. Readers will be notified when subsequent issues are published.