To help its dealers enhance their on-line presence, Mack Trucks Inc is providing a template they can use to create their own web sites.
Offered at no cost to any dealer in the Mack network, the template package includes a home page, as well as sections for showroom, sales, parts, service, leasing, new and used truck inventory, careers, and “about us.” There is also a “specials” page where promotions or sales can be advertised, and three additional pages that dealers can use to create content specifically targeted to their businesses.
The overall look of the template mirrors that of the new Mack Web site launched in spring 2003, which was developed in conjunction with Imirage, a Lehigh Valley PA-based Internet service firm. This site, which receives an average of 200,000 hits, 4,205 visits, and 24,000 page views per day, was recently named 2003 Outstanding Web Site in the International Business category by the Web Marketing Association, and received an Honors award in the manufacturing category in this year's NOVA Awards competition.